Strategic Planning Accomplishes Goals
MRC plans tenth anniversary events.
As a Public Relations Practitioner, I use RACE, a four step process that assists me in writing a strategic communications plan to support a campaign and achieve organizational goals.
RACE
- Research: I interviewed members of the MRC and researched campaigns employed by the national headquarters.
- Action plan,objectives, program planning: I met with the Director and discussed the objectives of the organization and the mission statement.
- Communication tactics, implementing plan: I wrote a plan recommending digital and traditional platforms.
- Evaluation: We set metrics in the beginning of the campaign with the goal of increasing awareness in the media, inoculating citizens, and recruiting new members.
I worked closely with the Greater Fall River Medical Reserve Corps and developed a Communications Plan. The GFRMRC implemented the plan which generated positive publicity and recruited new members.
The Communications Plan accomplished the following:
- press release published in The Fall River Herald News and the Somerset Spectator
- positive article published in The Healthy City Newsletter
- digital photos appeared on Facebook and the website
- press conference aired on Comcast and on You Tube
- national leadership attended the press conference
- news article published in The Somerset Spectator
- selected for nationally televised commercial
- over 200 residents received free flu shots
- 10% increase in membership
I created the deliverables, saving the non-profit organization revenue on outsourcing.
List of PR Deliverables:
I developed the Strategic Communications Plan and enhanced the following PR skills.
Communication Skills:
- writing
- media relations Skills
- strategic planning
- publicity
Technical Skills:
- PowerPoint
- Photoshop
- InDesign
- Videography
- Photography
Whether your goal is to increase awareness, recruit new members, or generate positive publicity, I can write a Strategic Plan for you or your organization. You can reach me by e-mail at joanne.breault@gmail.com.
JoAnne Breault 