JOANNE BREAULT
Summary
Public Relations and Media Specialist with over twenty years of experience. Specialties include strategic planning, media relations, community outreach, content creation, and social media. Interests include new technology.
Experience
Media Specialist 09/2013 to Current UMass Dartmouth North Dartmouth, MA
- Conceptualize video project, write script and crystallize into final production.
- Specialization in Final Cut Pro Editing and conversion of media for the web.
- Supervise students in Digital Media Center in higher education setting.
- Increase search engine rankings by marketing videos and SEO.
Social Media Coordinator 03/2013 to 08/2013 UMass Dartmouth North Dartmouth, MA
- Worked on marketing campaigns and emphasized the branding of UMass.
- Managed, monitored, and created daily content for PCE Facebook page.
- Implemented a social media plan and increased Facebook likes by 40%.
- Responsible for writing press releases, web content, and pitch letters.
Director of Communication 09/2012 to 05/2013 Changing Lives Through Literature North Dartmouth, MA
- Contributed articles for publication at the Changing Lives, Changing Minds Blog.
- Developed a marketing campaign on YouTube that promoted the branding.
- Created content for social media through videography and photography.
- Developed a communications plan of traditional and digital media.
- Generated positive publicity through published press releases.
Coordinator of Corporate Communications 10/2011 to 09/2012
Greater Fall River Medical Reserve Corps Somerset, MA
- Generated positive publicity through media relations and community outreach.
- Developed an integrated communications plan of traditional and digital media.
- Wrote published press releases to recruit new members and promote training.
- Assisted in planning press conferences, training, and regional events.
- Assisted with Tenth Anniversary event planning.
Executive Director 04/2005 to 09/2011
SATV Somerset, MA
- Managed daily operations, employees, and implemented strategic planning.
- Taught courses in television production, video editing, and graphic design.
- Responsible for digital upgrade, budgeting, and ordering TV equipment.
- Wrote corporate communications: newsletters, brochures, and reports.
- Implemented strategies for broadcast channel marketing and branding.
- Developed media relations through published press releases.
Community Access Coordinator 01/2002 to 03/2005
Comcast Somerset, MA
- Managed daily operations of television station including college interns.
- Served as a liaison between the CAC, Selectmen, and Comcast.
- Taught courses in television production and video editing.
Key Skills
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Awards
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Community Service and Affiliations
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Certifications
Professional Writing
UMass Dartmouth, Dartmouth, MA
UMass Dartmouth, Dartmouth, MA
Desktop Publishing
Bristol Community College, Fall River MA
Bristol Community College, Fall River MA
Computer Applications
Bristol Community College, Fall River MA
Bristol Community College, Fall River MA
Education
Master of Arts: Professional Writing/Public Relations
UMass Dartmouth, Dartmouth, MA
UMass Dartmouth, Dartmouth, MA
Bachelor of Arts: Mass Communication
Rhode Island College, Providence RI
Rhode Island College, Providence RI
Associate of Arts: Communication
Bristol Community College, Fall River MA
Bristol Community College, Fall River MA