Resume

JOANNE BREAULT


Summary


Public Relations and Media Specialist with over twenty years of experience. Specialties include strategic planning, media relations, community outreach, content creation, and social media. Interests include new technology.

Experience


Media Specialist                                                                 09/2013 to Current UMass Dartmouth                                                        North Dartmouth, MA
  • Conceptualize video project, write script and crystallize into final production.
  • Specialization in Final Cut Pro Editing and conversion of media for the web.
  • Supervise students in Digital Media Center in higher education setting.
  • Increase search engine rankings by marketing videos and SEO.
Social Media Coordinator                                                 03/2013 to 08/2013 UMass Dartmouth                                                        North Dartmouth, MA
  • Worked on marketing campaigns and emphasized the branding of UMass.
  • Managed, monitored, and created daily content for PCE Facebook page.
  • Implemented a social media plan and increased Facebook likes by 40%.
  • Responsible for writing press releases, web content, and pitch letters.
Director of Communication                                             09/2012 to 05/2013 Changing Lives Through Literature                           North Dartmouth, MA
  • Contributed articles for publication at the Changing Lives, Changing Minds Blog.
  • Developed a marketing campaign on YouTube that promoted the branding.
  • Created content for social media through videography and photography.
  • Developed a communications plan of traditional and digital media.
  • Generated positive publicity through published press releases.
Coordinator of Corporate Communications                  10/2011 to 09/2012
Greater Fall River Medical Reserve Corps                                  Somerset, MA
  • Generated positive publicity through media relations and community outreach.
  • Developed an integrated communications plan of traditional and digital media.
  • Wrote published press releases to recruit new members and promote training.
  • Assisted in planning press conferences, training, and regional events.
  • Assisted with Tenth Anniversary event planning.
Executive Director                                                             04/2005 to 09/2011
SATV                                                                                            Somerset, MA
  • Managed daily operations, employees, and implemented strategic planning.
  • Taught courses in television production, video editing, and graphic design.
  • Responsible for digital upgrade, budgeting, and ordering TV equipment.
  • Wrote corporate communications: newsletters, brochures, and reports.
  • Implemented strategies for broadcast channel marketing and branding.
  • Developed media relations through published press releases.
Community Access Coordinator                                      01/2002 to 03/2005
Comcast                                                                                      Somerset, MA
  • Managed daily operations of television station including college interns.
  • Served as a liaison between the CAC, Selectmen, and Comcast.
  • Taught courses in television production and video editing.

Key Skills


  • Leadership
  • Media Relations
  • Community Outreach
  • Content Development
  • Social Media Marketing
  • Strategic Communications
  • Corporate Communications
  • InDesign
  • Photoshop
  • Videography
  • Photography
  • Microsoft Office
  • Constant Contact
  • Final Cut Pro Editing

Awards


  • Ladies Auxiliary of Veterans of Foreign Wars – Outstanding News Coverage
  • United Way – Media Awards
  • American Red Cross – Media Award
  • New England Cable Television Association – Community Programming Award
  • Beacon Award – Documentary About Aids
  • Division of Public Utilities – Outstanding Programming Achievement

Community Service and Affiliations


  • Gifts To Give
  • Somerset TRIAD
  • Little Theatre of Fall River
  • Fall River Historical Society
  • Publicity Club of New England
  • American Marketing Association
  • Public Relations Society of America
  • Greater Fall River Medical Reserve Corps

Certifications


Professional Writing 
UMass Dartmouth, Dartmouth, MA

                   

Desktop Publishing
Bristol Community College, Fall River MA

                   

Computer Applications
Bristol Community College, Fall River MA

                   

Education


Master of Arts: Professional Writing/Public Relations 
UMass Dartmouth, Dartmouth, MA

                   

Bachelor of Arts: Mass Communication
Rhode Island College, Providence RI

                   

Associate of Arts: Communication
Bristol Community College, Fall River MA

                   

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