Public Relations and Media Specialist
“I am a creator. My goal is to narrate a vivid story through digital storytelling. I curate content through photography, videography and the words that I spill on a page. If I can evoke some type of emotion in my viewer and infuse my own perception of the world, I have accomplished something.”
~ JoAnne Breault
Professional Associations
Publicity Club of New England
American Marketing Association
Public Relations Society of America
My History
I grew up in Massachusetts and I find inspiration in the New England landscape. Living near the ocean and observing the dramatic changes in the seasons shapes my writing and photography.
I graduated from Rhode Island College with a Bachelor of Arts in Mass Communication. I worked in broadcasting for over twenty years for several Fortune 500 corporations: Telecommunications Inc., Cox Communications, AT&T, Media One, and Comcast.
As a member of a winning television production team in Public, Educational, and Government Programming, I attended many conferences and learned the newest technologies within the cable industry.
Passion for Public Relations and Writing
While working in the media, I thrived in a PR environment. My passion for PR motivated me to return to college and seek a Master’s Degree. My background in community relations and my experience creating original content provided a strong foundation to transition into social media.
Advanced Degree
I received my Master’s Degree in Professional Writing from the University of Massachusetts Dartmouth and concentrated in Public Relations. I demonstrate strong writing skills through the many press releases published in the newspapers that serve our community. Generating positive publicity for the many organizations that I work for demonstrates my knowledge of PR.
Higher Education, Public Safety, Healthcare, and Technology represent some of my areas of expertise.
Lifelong Learning
I am a member of the American Marketing Association, the Publicity Club of New England and the Public Relations Society of America.Through professional development, research, and education, I attain a level of expertise.
My commitment to lifelong learning includes
- attending conferences and workshops
- promoting advocacy and honesty
- keeping up with the latest trends
- furthering my education
Commitment to Public Service
I believe in the laws of reciprocity. By performing volunteer work, I learned some of my best job skills . I fulfill my goal of giving something back to my community by sharing my talents with non-profit organizations.
While embracing the vision of Dr. Martin Luther King, Jr., I volunteered at Gifts To Give, a recycling warehouse in New Bedford, Massachusetts. Students, staff and faculty from UMass Dartmouth performed community service in celebration of Martin Luther King Day.
WATCH THE VIDEO I PRODUCED FOR MLK DAY
I also perform public relations work for Somerset TRIAD and the Greater Fall River Medical Reserve Corps.
Excellent Customer Service
I solve problems. I learned some very important business skills while working for several Fortune 500 corporations.
I learned to:
- practice Customer First Contact Resolution
- resolve a problem the first time I communicate with the customer
- recognize the value of a customer
- realize it is more cost effective to retain a current customer than to replace one
PR is all about creating and maintaining relationships. I look at every experience as an opportunity to forge a relationship and make a new customer happy.
To find out more about me, please view my resume and read testimonials from people I have worked with.
JoAnne Breault 